I loved working with Satsuma Designs on a marketing photography project for their fall collection. This limited run of fall clothing was a french terry sweatshirts and pants and I love the cozy vibe we created for these products. (You can see the spring linen collection here!) Our goal was to create a suite of lifestyle images for them to use on their website and social media.
Pre-Production
Jennifer and I had a planning call to talk about her ideas and the overall direction she wanted for the project. Based on that info, I created a treatment for us to reference throughout the planning stages. It included set up ideas, inspiration for the hair and makeup, styling ideas, proposed shoot schedules, and project estimates. It’s so important to have all the details in one place so that we can make sure we’re sharing a cohesive vision–from the big picture to the small details.
Marketing Photography for the Fall Product Line
Jennifer created a french terry sweatshirt and pants set in three different colorways. We wanted to showcase the versatility of the pieces–showing how they could go from cozy loungewear to layering pieces to wear out and about. Part of staying organzied on my end and ensuring that we were getting proper coverage of the products was creating a detailed shot list. My shot list broke down the person, location, props, and product needed for every variation. When the chaos of shoot day came around, I was so happy to have that list to rely on.
Shoot Prep and Creative Direction
Since this was a marketing photography project with a lifestyle focus, I wanted to create little stories for the pieces. We wanted to show how these pieces fit into your life, whether you’re working from home, hanging out with friends, going for a walk, or out and about.
Shoot Day
A few days before, I sent out model releases, props list, and call sheets to Jennifer and the models. They knew when to arrive, what to bring, where to park, what to wear, and how their makeup and hair should look. We didn’t leave any detail to chance, which is so important during a shoot day!
What will great marketing photography do for your business?
Great marketing photography will help you stand out in a saturated market, connect with your ideal clients, and make a lasting impression. Professional photography also helps you look, well, professional! This creates trust between you and your audience. Plus, you’ll look like the best version of yourself.
At the end of working with me, you’ll end up with personalized, beautiful, high quality visuals for your website, marketing emails and social content. You’ll attract clients that understand your brand and are excited to hire you, visit you, or buy from you. It’s certainly an investment, but when you put time and money into building a strong brand, the return on your investment is incredibly high!
If you’re interested in marketing photography for your business and ready to learn more about my process and what we can create for your brand, then let’s talk about all the possibilities.
