Iola Wines curates the absolute best selection of French and Italian wines, all made through natural processes by women winemakers. Marilee was ready for new photos that show the luxury, sophistication, and playfulness of her beautiful brand.
Creative Direction from Marilee
I always ask my branding clients to pick out some words that will guide our creative direction. I want to know how they describe their brand, what values they want to reflect, and how they want the photos to look and feel. This process helps us stay aligned in the planning, especially when choosing a location and wardrobe styling!
Iola is a luxurious, bold, decadent, and sassy brand. We wanted to create two sets of photos– one that was more light, bright, and playful and another that was more shadowy, moody, and serious.
How Does Branding Photography Help a Business?
Great branding photography will help you stand out in a saturated market, connect with your ideal client, and make a lasting impression.
Professional photography also helps you look, well, professional! This creates trust between you and your audience. Plus, you’ll look like the best version of yourself.
At the end of working with me, you’ll end up with personalized, beautiful, high quality visuals for your website, marketing emails and social content. You’ll attract clients that understand your brand and are excited to hire you, visit you, or work with you. When you put time and money into building a strong brand, the return on your investment is incredibly high!
If you’re a small business who is ready to learn more about my process, visit this link to read more. If you’re ready talk with me, visit this link to get in touch! I can’t wait to plan your project with you.
